Everyone says business runs on trust – and they’re right. But where does that trust live online?
It’s not on Google reviews. It’s not buried in a LinkedIn comment from 2021. And it’s definitely not on websites stuffed with testimonials written by someone’s mum.
We’ve got a thousand tools to shout about ourselves. But barely any to back someone else – publicly, simply, and with no fluff.
That’s where Ndorsd comes in.
It’s not a review site. It’s not another profile page.
It’s a visible endorsement network – built for real businesses, by real businesses.
The problem with “Social Proof” today
We’re told to get testimonials. Add logos. Show reviews.
But most of it’s performative:
- Testimonials are cherry-picked.
- Logos are slapped on without context.
- Reviews are gamed, anonymous, or written under duress.
There’s no clean, public, mutual place for social proof to live.
You’re either shouting about yourself or hoping people find that one comment buried in your LinkedIn feed.
Why endorsements > reviews
Here’s the difference:
| Reviews | Endorsements |
|---|---|
| Written by customers (often anonymous) | Given by businesses to other businesses |
| Public-facing but often low-trust | Public-facing and high-trust |
| Can be gamed easily | Only from verified profiles |
| Subjective, emotionally driven | Objective: “we rate this person/business” |
| Usually one-way | Often mutual and reciprocal |
Ndorsd flips the model. It says:
“Here’s who I trust and rate – and here’s who trusts and rates me.”
No star ratings. No angry rants. No lengthy bios.
Just business names, categories, and visible trust.
Why this matters more than ever
In a world of AI-generated reviews, fake LinkedIn clout, and paid shoutouts, genuine endorsement is gold.
When someone’s willing to put their business name behind another – publicly – that means something.
It’s the handshake. The tap on the shoulder. The “I’ve got a guy” moment.
Except it lives online now – and it’s searchable.
Ndorsd is what LinkedIn endorsements should’ve been.
It’s what testimonials wish they could be.
And it’s what most review platforms will never become – authentic.
Why it’s $1/month
Not because we’re greedy.
Because it:
- Keeps out spam and bots
- Makes it intentional
- Doesn’t sell your data or interrupt your feed with ads
Charities use it for free. The first 1,000 users get lifetime access.
No freemium games. Just £1/month to be part of a better trust network.
Want to see who you trust?
Chances are, you’re already referring businesses every week.
Now it’s time to make that visible – and start getting it back.
Ndorsd is the missing link in real social proof.
And it’s almost here.
